
What it means to be a small Canadian business in the current state of the state.

From forest hikes to tiny sprouts that turn into summer salads, the Earth grounds us + brings so much joy, health and beauty. Let’s stay committed to playing the long game. #EarthDay2025

I spoke with 25 people about how I could make their days better. This is what I discovered.

We believe that wellness extends beyond ourselves — to families, communities, and the planet we all call home. Want to be part of how we define the future? Book a virtual call.
We are so proud of our achievements over the past 4 years, and there have been lots of learnings as well. We're going on pause to recalibrate.

On October 2 we put out a call for support to help us save our small business. We had 4761 products to sell in 30 days, it was ambitious, a little nutty and your response was overwhelming. We put ...

Why natural, non-toxic and plastic-free products matter for you, your family, the environment and society.

We dedicated our lives to reducing toxins and plastic in homes, but now, our small business is struggling. Find out how you can save Better Basics.

Did you know that one of our most common skincare routine products is actually made out of crude oil? Petroleum Jelly vs. Better Balm: Why Natural Alternatives Are the Healthier Choice For generat...