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Seize the Dae: Stories from the field

Why I'm putting my elbows up.
Apr 24, 2025
Why I'm putting my elbows up.

What it means to be a small Canadian business in the current state of the state.

Nature through my eyes. #Earthday 2025
#doingbetterApr 22, 2025
Nature through my eyes. #Earthday 2025

From forest hikes to tiny sprouts that turn into summer salads, the Earth grounds us + brings so much joy, health and beauty. Let’s stay committed to playing the long game. #EarthDay2025 

What you really want: a summary of 25 interviews with conscious consumers like you.
Mar 5, 2025
What you really want: a summary of 25 interviews with conscious consumers like you.

I spoke with 25 people about how I could make their days better. This is what I discovered.

Health, Nature + Happiness. Our life's mission.
#doingbetterJan 28, 2025
Health, Nature + Happiness. Our life's mission.

We believe that wellness extends beyond ourselves — to families, communities, and the planet we all call home. Want to be part of how we define the future? Book a virtual call.

4 Years of doing Basics, Better.
Dec 17, 2024
4 Years of doing Basics, Better.

We are so proud of our achievements over the past 4 years, and there have been lots of learnings as well. We're going on pause to recalibrate.

We sold out! Now what.
Nov 3, 2024
We sold out! Now what.

On October 2 we put out a call for support to help us save our small business. We had 4761 products to sell in 30 days, it was ambitious, a little nutty and your response was overwhelming. We put ...

Why it's worth saving Better Basics.
Oct 4, 2024
Why it's worth saving Better Basics.

Why natural, non-toxic and plastic-free products matter for you, your family, the environment and society.

Save our small business.
Oct 2, 2024
Save our small business.

We dedicated our lives to reducing toxins and plastic in homes, but now, our small business is struggling. Find out how you can save Better Basics.

Wait, we've been putting what on our skin?
beautySep 19, 2024
Wait, we've been putting what on our skin?

Did you know that one of our most common skincare routine products is actually made out of crude oil? Petroleum Jelly vs. Better Balm: Why Natural Alternatives Are the Healthier Choice For generat...