Skip to content

Cart

Your cart is empty

Continue shopping

Bodycare set ships free

Free shipping on orders over $95

Seize the Dae: Stories from the field

The Better Matrix: how we define "better"
May 22, 2025
The Better Matrix: how we define "better"

We get it—busy people don’t have time to decode labels or dig into ingredient lists. The Better Matrix is our science-backed guide for evaluating what is truly "better".

Why we <3 (+ donated) to Sole Food Urban Farms
#doingbetterMay 2, 2025
Why we <3 (+ donated) to Sole Food Urban Farms

Better Basics supports local charity Sole Food Farms by donating produce bags to support their summer CSA box program and urban farming initiative. We believe in access to fresh foods and are inspi...

Why I'm putting my elbows up.
Apr 24, 2025
Why I'm putting my elbows up.

What it means to be a small Canadian business in the current state of the state.

Nature through my eyes. #Earthday 2025
#doingbetterApr 22, 2025
Nature through my eyes. #Earthday 2025

From forest hikes to tiny sprouts that turn into summer salads, the Earth grounds us + brings so much joy, health and beauty. Let’s stay committed to playing the long game. #EarthDay2025 

What you really want: a summary of 25 interviews with conscious consumers like you.
Mar 5, 2025
What you really want: a summary of 25 interviews with conscious consumers like you.

I spoke with 25 people about how I could make their days better. This is what I discovered.

Health, Nature + Happiness. Our life's mission.
#doingbetterJan 28, 2025
Health, Nature + Happiness. Our life's mission.

We believe that wellness extends beyond ourselves — to families, communities, and the planet we all call home. Want to be part of how we define the future? Book a virtual call.

4 Years of doing Basics, Better.
Dec 17, 2024
4 Years of doing Basics, Better.

We are so proud of our achievements over the past 4 years, and there have been lots of learnings as well. We're going on pause to recalibrate.

We sold out! Now what.
Nov 3, 2024
We sold out! Now what.

On October 2 we put out a call for support to help us save our small business. We had 4761 products to sell in 30 days, it was ambitious, a little nutty and your response was overwhelming. We put ...

Why it's worth saving Better Basics.
Oct 4, 2024
Why it's worth saving Better Basics.

Why natural, non-toxic and plastic-free products matter for you, your family, the environment and society.