
We get it—busy people don’t have time to decode labels or dig into ingredient lists. The Better Matrix is our science-backed guide for evaluating what is truly "better".

Better Basics supports local charity Sole Food Farms by donating produce bags to support their summer CSA box program and urban farming initiative. We believe in access to fresh foods and are inspi...

What it means to be a small Canadian business in the current state of the state.

From forest hikes to tiny sprouts that turn into summer salads, the Earth grounds us + brings so much joy, health and beauty. Let’s stay committed to playing the long game. #EarthDay2025
I spoke with 25 people about how I could make their days better. This is what I discovered.

We believe that wellness extends beyond ourselves — to families, communities, and the planet we all call home. Want to be part of how we define the future? Book a virtual call.

We are so proud of our achievements over the past 4 years, and there have been lots of learnings as well. We're going on pause to recalibrate.

On October 2 we put out a call for support to help us save our small business. We had 4761 products to sell in 30 days, it was ambitious, a little nutty and your response was overwhelming. We put ...

Why natural, non-toxic and plastic-free products matter for you, your family, the environment and society.





