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Seize the Dae: Stories from the field

Gratitude, Growth, and the Power of the Sea
biodiversityOct 9, 2025
Gratitude, Growth, and the Power of the Sea

Thank you for joining us on this wild journey of brand evolution, discovering the power of sea algae science, and developing new products. Our purpose is to connect science and nature to create hea...

The key ingredient in algae: polysaccharides
Oct 1, 2025
The key ingredient in algae: polysaccharides

Polysaccharides: Nature’s Powerhouses for Skin and Gut Health When people talk about algae as a superfood for beauty and wellness, the magic really comes down to one key ingredient: polysaccharides...

Benefits of Seeing Green: Nature's Miracle Colour.
Aug 26, 2025
Benefits of Seeing Green: Nature's Miracle Colour.

Green is literally a miracle colour. Just looking at the colour green can improve your mood, reduce stress hormones and promote creativity. Add the benefit of being in nature? You’ll live a longer,...

Algae: The Skin Superfood from the Sea
Jul 22, 2025
Algae: The Skin Superfood from the Sea

When you think about sea algae, you probably don’t picture beauty. It’s a little…slimy, with funny ribs and blips along its surface. But don’t be fooled by first impressions—this curious ocean dwel...

Our evolution: from homecare to bodycare.
Jul 14, 2025
Our evolution: from homecare to bodycare.

We're evolving from home care to skincare, and the reason is YOU. After speaking with many of you, I know the world needs natural bodycare that leaves you feeling radiant, healthy and ready to take...

It's our moment.
About UsJun 5, 2025
It's our moment.

We’re back — and bringing our love for clean, conscious living to your skin. Powered by wild Pacific seaweed and made in Canada, our new body care ritual is designed to nourish, restore, and reconn...

The ocean-powered miracle ingredient we just discovered
Jun 3, 2025
The ocean-powered miracle ingredient we just discovered

We just discovered a skincare gem in our own backyard. Mazzaella japonica, red seaweed, is rich in skin-loving antioxidants and humectants that hydrates, soothes, and supports healthy, glowing skin...

The Better Matrix: how we define "better"
May 22, 2025
The Better Matrix: how we define "better"

We get it—busy people don’t have time to decode labels or dig into ingredient lists. The Better Matrix is our science-backed guide for evaluating what is truly "better".

Why we <3 (+ donated) to Sole Food Urban Farms
#doingbetterMay 2, 2025
Why we <3 (+ donated) to Sole Food Urban Farms

Better Basics supports local charity Sole Food Farms by donating produce bags to support their summer CSA box program and urban farming initiative. We believe in access to fresh foods and are inspi...